| We want to grow to Rs 100 crore in five years, says MD, Opulent Waxoyl
WITH the Indian market witnessing a tremendous growth in car sales and customers keen to preserve the looks of their cars, it's no surprise that a Swiss car care company like Waxoyl AG is raking in the moolah. But that's all thanks to its marketing partner in India, Punebased Opulent Auto Care, which set up shop in 2002.
"We want to grow to Rs 100 crore in five years," says Satya Prakash, MD, Opulent Waxoyl. With tie-ups with auto giants like Tata Motors (it has a dealership chain of 500), Mahindra & Mahindra and Ford India, the target doesn't look too ambitious. "We should do business worth Rs 10 crore this year, but should grow fast because of our. dealings with Tata Motors and other OEMS
which have a lot of volumes."
Opulent, which began with a 2-person operation, has 74 people in Pune and the overall strength is 600, thanks to 38 regional distributors.It has just moved into new, bigger premises in Baner.
Waxoyl is a global leader in this segment with a presence in over 100 countries. World class Waxoyl treatments are recommended by global automotive majors to augment car life and appearance, and enhance resale value. In India, Opulent Waxoyl has offices in Pune, Mumbai, Delhi and Chennai.
Waxoyl workstations promise bumper-to-bumper and inside out protection for new and used cars, preserving the 'new look' of a vehicle for years, offering five distinct services: Waxoyl underbody treatment, rust proofing solutions, interior and fabric protection, paint protection and under bonnet protection. The 100 Plus Paint Sealant treatment protects the vehicle's paint from pollution and natural elements to keep the glossy finish intact.
Each treatment is customised as per the make and weathering properties of the car. Though, Waxoyl now focuses solely on the automobile sector, it will be looking at other Sectors like agriculture, construction, aviation, shipping with a similar service offering. |
